As Dormify’s Community Marketing Manager, I oversaw a variety of influencer campaigns. This included initial outreach, room curation, social media execution and more. Some of our top talent included TikTok stars Emmy Hartman and Katie Feeney, as well as model Olivia Ponton. Please see relevant press and creative below from the influencer’s I’ve worked with.
Instagram @shop Product Guides:
Please see below for my Work-from-Home Product Guide I curated for Instagram @shop. This product guide highlights previously featured @shop brands, and was published to the @shop account in December 2020. View the full guide on @shop here .
@shop Editors’ Picks Collections:
Please see below for two collections I merchandised for Instagram @shop’s Editors’ Picks destination in the Instagram Shop Tab.
@shop Writing Samples:
In my role @shop, I’ve interview CEOs of companies such as @xenophoraobjects, @cestacollective, @thebodystone, and @offseason_nyc — writing copy for Feed and Stories that highlights the magic of each brand.
Fordham University’s Fashion Magazine
Rent the Runway X CollegeFashionista:
While interning at College Fashionsita on their marketing team, I was tasked with coming up with a brand partnership execution plan for a company of my choosing. I pitched a partnership with Rent the Runway and their @rtroncampus brand ambassador program. I knew this would be a successful partnership given the synergies between Rent the Runway and CF. Both brands are female founded, appeal to a mission-driven college demographic, and inspire creativity among female college consumers. Please see below for the full collegefashionista x Rent the Runway Partnership pitch.
House of Creed is a boutique, luxury perfume business based in France. While interning with House of Creed/ International Cosmetics and Perfumes during Summer 2018, I had the opportunity to create ads for the brand on Facebook and Instagram. Under the supervision and approval of my manager, I had the freedom to select the theme, creative, copy, and targeted customer segments for House of Creed perfumes. Please see some of the highest performing advertisements I created for the brand attached.
On and off from Summer 2014-August 2017, I had the incredible opportunity to intern at Vera Wang. Vera Wang was the first place I worked in my professional career and was where I fell in love with the fashion and bridal industry. While interning at Vera, I worked across marketing and social media, learning not only the importance of creative, but also the importance of being data-driven. I learned how to work with brand partners, such as Men’s Warehouse and David’s Bridal and how to execute Facebook Ads and Instagram brand collaborations in this role. Below, please some of the advertisements I ran while interning at Vera Wang.